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Marketing your business is a tough task to do, and for a small business, it can be one of the most critical decisions you have to make. Where do you spend your limited resources to get the best "bang for your buck"? Do you dive fully into online advertising where you need to compete with bigger, more resource-rich, companies that are going after the same customers as you? Maybe split your budget between online and offline options? Making those decisions is tough, but if you decide on going the online and offline option, maybe you should look at yard signs.
Here are a handful of reasons that yard signs are a good way to spend your advertising budget.
Ideal For Promoting Seasonal Offerings
If your business offers seasonal products and/or services, then yard signs could be an extremely effective way of getting the word out quickly to customers on your offering. For example, if you run a yard cutting business, but offer snow removal in winter you can utilize yard signs as a means of promoting your seasonal services. You can talk with your customers that you provide yard cutting services to about placing a yard sign in their yard about snow removal once winter gets close and offer those customers a discount for allowing your sign in their yard.
This is a great way to advertise your seasonal product because first off, it shows off the work that you have done and secondly it gets the word out about what your business can do those people may not realize that your business even did.
Target Your Ideal Client
When running a small business, you want to make sure that the money that you invest in your advertising reaches the intended audience. With yard signs, you can target the right audience by being strategic about where you place your yard signs. You can place your yard signs in neighborhoods and workplaces where your target audience lives and hands out.
Geographical location plays an important role when selecting a target market. If your business only provides services in a select area, yard signs create an easy way to target a specific demographic based on where your clients live.
They Are A Great Way To Grab People’s Attention
The reason why yard signs are a popular form of advertising even with the advent of online advertising is that they work. Yard signs are present in areas that are not already saturated with information and advertisements, which is why they are able to catch and grab people’s attention with a proper design. Yard signs are also used to advertise services related to things homeowners care about, such as lawn mowing, driveway paving, and roofing. Most of these services are provided by small businesses and the best way for consumers to learn about these businesses is still through simple advertising methods, such as yard signs.
They Are Affordable
Finally, yard signs are an effective advertising tool for small business because they are affordable to produce and the price is greatly reduced when you order in bulk.
One of the great things about yard signs though is that you have limited space to work with, which means that in this case simple really is the best way to go to get your message across.
The next time you need to generate more business for your small business, consider investing in and using yard signs to connect with new potential customers.
Grow Your Brand
Yard and lawn signs enable you to grow your brand in two ways. The first, and most obvious, is by the display of your sign featuring your company name and logo. The second is by placing a mark on your masterpiece. Showcasing your work enables potential customers to recognize you not only for your logo but for your quality of work.
With this in mind, make sure both your sign and your work are pristine examples of your professionalism. The last thing you or your customers want is a cheaply made sign taking the focus away from a perfectly manicured yard. Use a quality printing service that lets you fully customize your signs in any shape, color, and size you choose in order to match the look you're going for.
Increase Your Referrals
Referrals from existing customers are an ideal way to gain new customers. The downfall is that getting customers to refer your services can take additional effort. Even if they are fully satisfied with your services, they may forget to pass on the good word as time goes on. Yard signs make it easy for customers to refer others by letting the sign become a stamp of approval on your work. Neighbors can easily approach your customer to ask about the services provided. People will see your name every time they drive or walk by, keeping your business top-of-mind.
Getting your small business’ name out to your customers is an extremely tough task. While there are multiple avenues out there to utilize, you shouldn’t look past the appeal of yard signs. They can be extremely cost-effective for the level of results that could be gained.
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